This Coimbatore startup is providing products that promte a safer lifestyle amid the new normal

Entrepreneur Kavin Kumar Kandaswamy believes that one of the biggest lessons the COVID-19 pandemic taught us is that personal hygiene “is not a choice anymore, but a necessity to keep ourselves and others safe”.  With this thought in mind, Kavin and friend, Raja Palanisamy, launched MYPPE Wellness Service Pvt Ltd (better known by its brand name MY), a safe lifestyle startup, in 2020. The idea was to provide safety products to help people adapt to the new normal, and the startup is involved in designing and manufacturing UV pocket sanitisers, UV tabletop sanitisers, anti-viral face masks, scarves, and overalls to help people stay safe amidst the pandemic.

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