CHENNAI: Never has a fencer been a brand ambassador for any product, enterprise or organisation. But Bhavani Devi who became the first Indian fencer to qualify for the Olympics is an exception.
She was on Monday appointed as a goodwill ambassador for 'MY'. 'MY' is the world's first safety lifestyle brand.
"We are excited to be the official protection partner for a vibrant and promising young athlete like Bhavani Devi. Her persona completely resonates with our brand and our motto of creating a safe and secure lifestyle for all. Bhavani's passion for the game, her grit, and commitment to create a change and her positive emphasis on safety and fitness relates to our brand,'' said Kavin Kumar Kandasamy, founder and CEO of 'MY'.
Bhavani was pleased with her new role.
"I am very happy to be associated with 'MY'. The thought of weaving safety in our lifestyle is unheard of and I would like to voice the need for this. The pandemic has taught us a lot and made us rethink the importance of safety. Through my association with the brand, I look forward to making and endorsing safety, a part of our lifestyle,'' said Bhavani.